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It’s incredibly easy to create a Facebook ad, to help promote your website. However, the approval process may prove to be something of a challenging surprise, judging by all the complaints on the net by people whose ads are not approved on the first try.

But don’t waste time poring through Facebook’s fine-print guideline, to see what strange, obscure marketing prohibition you’ve inadvertently flouted: The reason is likely to be as plain as the nose on Squidward’s face.

Facebook Social Ads Exposed

In a word, formatting.

You’ll be told the reason, anyway, in your “Disapproval Letter”. (This term always makes me think of stern lady schoolteachers wearing buns and glasses, circa 1960.) They just might not (pardon the pun) spell it out quite clearly…

The most common problems seem to be with:

- Spelling
- Capitalization
- Unapproved fonts

(In other words, if you were hoping to sneak past the proofreader with a cleverly deliberate keyword in the form of a misspelling – forget it!)

Some marketers are used to being a little sloppy with grammar, spelling and formatting. There’s usually no one to correct you – particularly when you are happily planning to pull the above sneakily-optimized keyword stunt. But one marketer I know almost had a coronary, trying to figure out the error that kept getting his Facebook ad rejected. He cross-checked his spelling “16 times over” and couldn’t find a thing.

He had his mother check it, his sister, his girlfriend. Even his dog.

Eventually, he realized he had entitled his ad: “Arborists In The Attic”, instead of “Arborists in the Attic”. They nailed him on the capitalization. (Of course, the title has been changed here to protect the guilty.)

So before you dash off that incredibly easy Facebook ad and submit it… might be worth your while to bone up on your grammar.

And dig out your old Webster’s Dictionary!

Facebook Social Ads Exposed!

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3 Hidden Secrets and your Facebook Ad Strategy

admin — Mon, 28 Jun 2010 15:49:41 +0000

You’ve done thorough market research, and read all Facebook’s rules and prohibitions… you’re all ready to start your Facebook ad campaign. Before you do, however, you may need to stop and consider some little-known factors that could affect your market research conclusions.

1. You may know that Facebook allows users to search the web from Facebook: What you may not realize is that Facebook separated itself from Google. Now when you search the web via Facebook, results are returned from Bing.

2. You can link your Facebook Ad to your Facebook group… but if you change your mind and decide a Facebook Page would work better than a group instead, you cannot transfer your group members over.

3. According to the New York Times, Microsoft has a 1.6% stake in Facebook. (That translates out to $240 million dollars!)

See How Facebook Advertising Benefits Your Business

Now, the news about Bing may alert you to the need to keep cultivating Google SEO too; and the news about Microsoft’s big Facebook investment may only serve to confirm your belief that Facebook is worth its weight (unless you are a confirmed Microphobe; in which case you’ll be convinced that Microsoft is about to Take Over Facebook and seriously mess it up)… but the point about member lists not being transferrable from Facebook groups to pages is one that has caught many new advertisers by surprise, and caused some grief.
So think carefully about which option – group or page – is better, before you decide to create one or the other specifically to link with your ad.

And 1 Hidden Benefit…

But Facebook has one big hidden benefit not mentioned ahead of time in its Ad Creation process – one which you won’t find anywhere else on a social site…

…it tells you to “wait” if a large company is about to initiate a competing campaign that day – one which would severely hurt your results.

Many people agree that feature alone is worth its weight in gold. Do you agree… or are you too busy nervously watching for those Microsoft Facebook announcements to appear in your inbox?

See How Facebook Advertising Benefits Your Business

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Can Newbies Really Make Money Online With The Web Copy Cat System?

admin — Thu, 08 Apr 2010 15:17:26 +0000

In order to really make money online selling a product or service, all you need to do is to get and pay for a hosting account, purchase a domain name, design a squeeze page, set up your autoresponder, design a website, upload all the files to your server, point your domain name to the correct nameservers, edit the code to your web pages, design and code thank you pages and download pages, configure your shopping cart code, add your payment button to your site, etc.

Whew! And who even knows if this will all work. If you’re technically challenged (like me), I guarantee it won’t. So what now? How can you find an easy way to make money online on autopilot?

I found a great program called Web Copycat. Devon built the program based specifically from surveying what newbies wanted in a business opportunity.

So check it out and let me know what you think!

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